Hi there!

My name is Daniela and I'm a product designer and UX researcher from Brazil living in London.

I'm passionate about combining user-centered design, UX research and data-informed strategy to build products that solve real-world human problems. For the past 13 years, I've worked with global brands like Instagram, Booking.com, Hotjar and founded my own studio PopUp Design.

Helping travellers discover their next hostel destination at Booking.com

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Designing a tool to help Booking.com hotelier partners manage their business strateg

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Building a chatbot to help readers find their next favorite book

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Creating a platform to teach students how to study smarter

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